![]() In the video, she explains that she came up with the concept about a year ago, wanting to construct a “crazy, off-the-wall sauce.” She said her friend who she brainstormed the sauce with told her if she was going to create a colored sauce, that it had to be natural. On June 19, Pii finally responded to a follower asking what ingredients she uses to make the product pink. As the videos kept coming, commenters also noticed that every video ends before she stops chewing - leaving people to believe that she might be spitting out her own product, with one viewer saying, “I’ve never seen you finish your meal with this sauce.” Naturally, these inconclusive videos have led to more questions from those online. In earlier videos, the sauce appeared more pasty, more similar to the texture of ranch but in this video on June 19, Pii’s Pink Sauce was runny and almost watery. In another video, she applies the sauce to a taco and takes a bite, but this time followers noticed that the texture had completely changed. ![]() At this point, Pii stopped responding to questions in the comments and left viewers in the dark on what this product actually contains. “Why is it a different color in every picture?” said one commenter on Pii’s June 18 video. TikTokers quickly started to notice the consistent changes in color intensity - what started as a purply pink turned into a millennial, Barbie pink, and eventually even a pastel pink. On June 18, Pii posted a video of someone “ taking a sip” of the Pink Sauce, including the caption, “I’ll let the people talk for me.” In the video, the person says the Pink Sauce is “sweet, savory, seasoned really well, I love it.” Still, no specific ingredients were disclosed and Pii continued posting Pink Sauce taste test videos and even began responding to haters, saying it has no artificial food coloring, and telling the commenters that asked what it tasted like to “just buy it and see.”Īs Pii’s Pink Sauce content increased, so did viewers' suspicion. Followers started to catch on to Pii’s lack of openness when she posted a video of her pouring the sauce into a ketchup bottle with the caption, “It’s edible and natural, who wants to try it?” What Is The TikTok Pink Sauce Controversy? Pii continued to post videos on TikTok advertising the product, however, she never once explained its ingredients or why it had that intense pigment. After posting her first Pink Sauce video, in which she was simply dipping a chicken tender in the sauce, people immediately started to become intrigued - some commenters wanting to get their hands on their own Pink Sauce and others being disturbed by the intense pinky purple color. The Pink Sauce has been marketed as a sauce that can be used to add a bit more flavoring to anything - and Pii recommends chicken, tacos, quesadillas, gyros, even rice or pasta. Keep reading to understand the absurdity of this sauce and why followers are puzzled.Ĭarly Pii, who has four years of experience as a Miami-based private chef and a TikTok following of 62,600, posted a string of videos starting on Jsharing her creation, the Pink Sauce, with the world. While many are intrigued by the color of the sauce, they also can’t ignore the fact that the creator’s story isn’t exactly consistent and after receiving backlash for a poorly communicated launch, Pii is continuing to sell her product. TikTok users have only gotten more concerned following the first batch of sauces that were sent out to buyers. After the product’s launch on July 1st, people began noticing the inconsistencies in color, texture, and taste, as well as incorrectly listed nutrition facts and confusing labels. ![]() She was soon bombarded with questions about the Pink Sauce's ingredients and creation process, none of which answered up front. People started noticing that the creator wouldn’t explain the product’s taste, ingredients, or creation process - leaving her followers and potential customers skeptical of the sauce. However, as this fascination grew so did the confusion. It’s to no surprise that people were so quickly captivated by the product because of its unique, bright pink hue. Pink Sauce, a hot pink colored sauce that is said to be a good replacement for ranch, quickly gained virality on TikTok after its creator, posted videos of her eating the sauce. ![]()
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